Tender Brief for Marketing Contractor

 

Tenders are sought for the contract to undertake the Marketing requirements of Scottish Independent Hostels.


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Introduction

 

Scottish Independent Hostels is an association of 115+ independently run hostels that has been operating since 1993. The association has a diverse membership, everything from rural 6-bed bunkhouses to vibrant city-centre hostels with 100+ beds, each hostel having unique and varied experiences to promote to our potential visitors.

 

The main objectives of Scottish Independent Hostels are to:

 

  • Improve the viability of member hostels and advocate the ethos of hostelling in Scotland
  • Market and promote our individual members, hostelling, Scotland, and all other relevant subject matters
  • Provide opportunities for member hostels to exchange information, ideas and experiences
  • Represent the views of members on any matters of concern at local and national level

For more information on Scottish Independent Hostels please visit www.hostel-scotland.co.uk



Expectations

 

The contractor will be expected to:

 

  • Provide an annual marketing strategy and costs.
  • Identify and implement new marketing opportunities
  • Work closely with the Membership Secretary and the Board to achieve the objectives of the association
  • Promote SIH and its members across a range of promotional platforms, including:
    • Website
    • Regular campaigns on various aspects of hostelling with new pages added to website
    • Updating website pages
    • Writing blogs
Social media - To grow the use and effectiveness of our social media engagement in order to raise awareness of independent hostelling in Scotland and our members. This will involve compiling and implementing a social media strategy, including but not limited to:
  • Facebook: Generate original posts linking to website and share member posts
  • Twitter: generate tweets and retweet member tweets
  • Instagram: Regram member posts

E-newsletter

  • Six a year reflecting current campaigns and news

PR

  • Send out press releases
  • Liaise with bloggers

Print

  • Manage the design, content and print of annually produced leaflets and posters

SIH App

Liaise with the Planys digital team & membership secretary for App updates and promotions.
Promote the SIH App to the public, encourage downloads and increase usage.

In order to achieve this the contractor must be able to demonstrate:

 

  • Excellent copywriting skills in order to develop new, fresh, and inspiring optimised content.
  • Excellent communication skills in order to work collaboratively with the Membership Secretary/Admin, our members, the Board and all external suppliers
  • Examples of work and the methodology used to achieve results for clients 

Tenders should demonstrate how you would intend to promote Scottish Independent Hostels and increase brand awareness.

 

The contractor will report directly to the Board and provide a summary report of work undertaken every two months. They will also be expected to meet periodically with the Board (via conference calls) to discuss progress and also attend the AGM.

 

 

Key Benefits

 

  • This role is suitable for someone who loves to travel and has a passion for the tourism industry.
  • The role is flexible and can be carried out online as opposed to being shackled to a desk in an office.
  • The hours of work are flexible and the duties can be carried out alongside another job or other commitments. 
  • Should you wish, a tour of some of our hostels to familiarise yourself with independent hostelling and our group’s diverse range can be organised.

Offer

 

The contract offer value is £20 per hour based on an average of approximately 12 hours per month. Due to the nature of the work required it is expected that the hours of work will be spread evenly throughout the month. This will be reviewed after three months, subject to performance against mutually agreed key performance indicators (KPIs).

The contract is subject to both parties reserving the right to terminate the contract with two months’ notice.

 

 

Submissions

 

To submit tenders and or for more information please email admin@hostel-scotland.co.uk

Submission deadline: 5pm Monday 4th September, 2017